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Jordan Cooper Interview:
The Story of Revelation Records, and How One Label Changed American Hardcore


By Steven DiLodovico

In the late 1970s American subculture introduced a new kind of sonic rebellion that came to be known as Punk Rock. It started with the Ramones and continued through bands like the Misfits, the Cramps and about a hundred other highly influential bands whose histories have been covered and documented from beginning to end. This isn’t about Punk Rock; this is about Hardcore.

Hardcore music has been around for a long time. Its history is kind of muddled, its origins are murky and, depending on whom you ask, the credit for its advent as a style of music and a scene is widely spread among a large cast of innovators. General consensus seems to agree that Hardcore emerged from the ashes of the original Punk Rock movement. Its earliest progenitors are landmark names in the historic annals of independent music; Black Flag, Minor Threat, Bad Brains, Suicidal Tendencies (before they went Metal), the Dead Kennedys, SSD, Agnostic Front, et al. These were groups who straddled the blurred lines of what was conventionally known as “Punk Rock” and then later re-classified as “Hardcore Punk.” For the uninitiated, the distinction between “Hardcore Punk” and just plain-old “Hardcore” can be confusing and minimal. But there is a huge difference. While “Hardcore Punk” might punch you in the face; “Hardcore” would beat you down, take your flight jacket and steal your Doc Martens. Now, if you want all the details on the beginning go watch American Hardcore or read Banned in DC, they covered it pretty well. This is more about the aftermath of that original explosion; about the kids who took the very best elements of Hardcore: independence, passion and enthusiasm, and infused an already vibrant scene with positivity and consciousness.

After the Southern California scene imploded in riotous violence and over-inflamed egos and most of the great DC bands had broken up and reformed into new, Emo-heavy outfits, it was time for New York to take over and put itself back on the map. Hardcore took a long look at itself and realized that, in order to survive, it needed a total revolution of values. There was a new and hungry regime of bands ready to take up the cause. Tattooed, angry kids who lived in squats and fought for every inch of space they could grab brought Hardcore into the gritty streets of Manhattan’s Lower East Side. The music beefed up, got burly, and stood up. And as the scene was getting ready to write its latest historical chapter, the next generation of kids took what they had learned from the past and began applying it to their present. New fanzines and labels sprouted; again following in the footsteps of such hallowed names as Dischord, SST, Dangerhouse, and Maximumrocknroll. Eventually the term “Hardcore Punk” became simply “Hardcore” and a movement was born. If you need an instant example of Hardcore in the late 80s listen to “Break Down the Walls” by Youth of Today, “Sick People” by Breakdown, “True ‘Til Death” by Chain of Strength; “Back to Back” by Underdog or “New Direction” by Gorilla Biscuits. These are five songs (out of hundreds of possibilities) that perfectly illustrate the sound, lyrics, and attitude of the scene.


Jordan Cooper, the man behind the label

There are many people who stand out from this era because of their DIY ethics and commitment to a scene that had been reconstructed on foundations of tolerance, respect and integrity. From bands to activists; from show promoters to kids who had floor-space for a traveling band to sleep on, there is no shortage of people who gave tirelessly to keep this scene alive. These are the same people responsible for Hardcore’s place in history. One such pioneer who is frequently acknowledged as the purveyor of the best Straight Edge Hardcore to come primarily out of the late-80s/early-90s New York scene is a quiet, unassuming guy named Jordan Cooper. Cooper was one of many kids who fell into this scene and found a home in it. He and his original partner (Hardcore legend and Youth of Today/Shelter founder Ray “Raghunath” Cappo) started with nothing but a desire to put out a record by some friends who, at the time, were carrying the banner of the Youth Crew movement.

“I met Ray in High school; in English class,” says the easy-going Cooper from the Revelation offices in Huntington Beach, California. “He recruited me. I had just moved to the area (new Haven CT) and my friends from New York were into Hardcore and Punk and I was more into Pink Floyd, Metal, and stuff like that. I didn’t like the Punk I had heard up to that point because it was always sort of presented as ‘listen to how funny this is, or how crazy this is,’ playing me stuff like (Black Flag’s) “T.V. Party” or one of the funnier Dead Kennedy’s songs. I liked what I thought was more serious music. Ray was talking one day in class about Hardcore and I told him about the stuff that I liked. He made some tapes for me of bands he thought I would like and he basically recruited me into Hardcore. It was kind of a two-fold thing; there was the music I was getting exposed to from the tapes he gave me and then going to the Anthrax (one of the most well-known Punk clubs of the era) and the other clubs, which gave me something to do in a place where I didn’t really know anyone. I’m really grateful that Ray got me into Hardcore when he did because I got to see a lot of really great bands in the early 80s, before Revelation existed, and that was what got me interested enough to do a label.”

Connecticut was the launching ground for all this activity; its close proximity to New York City made it an easy target for the influences of a burgeoning Hardcore scene that was beginning to make some serious noise in the first few years of the 80s. The proliferation of all-ages shows and Sunday matinees made the scene all-inclusive to anyone who wanted to join.


Ray Cappo, photo by Shawn Scallen

“There was a lot of overlapping because the Anthrax was sort of near the New York and Connecticut border. Kids from Putnam County and Westchester County would go to the Anthrax. I got to become friends again with my New York friends by going there. People like Porcell (Youth of Today, Shelter, and Judge) went to the Anthrax and everybody went to CB’s, Rock Hotel, the Pyramid, and some of the bigger clubs, so people all knew each other. Ray had been in Violent Children and had a lot of friends in New York. Basically all the connections came from Ray. He knew people from New York, New Jersey, and all over. Ray was really the guy with the vision in the beginning. I just handled logistics. The bands that I picked for the label were usually just bands I liked and didn’t think much about it.”

Ray’s friendships lead him into a network of like-minded individuals whose common bond was, first and foremost, the music. By this time Cappo was already well known in the scene. His latest band, Youth of Today, had already been making a name for itself with its incendiary live shows and confrontationally Straight-Edge lyrics for more than two years. Youth of Today’s ever-changing lineup was a carousel “who’s who” of NYHC fame; with members including longtime friend and collaborator Porcell, Richie Birkenhead (of Underdog and Into Another fame), Walter Schreifels (Gorilla Biscuits, Quicksand), Mike Judge (Death Before Dishonor, Judge), Craig Setari (Agnostic Front, Sick of it All, Straight Ahead), and Sammy Siegler (Side By Side, Gorilla Biscuits) just to name a few. Those friendships would eventually become the core of the Revelation Records roster and the fodder for its initial groundbreaking records.

Revelation’s first release (and catalogue number one) came in 1987 in the form of 7” EP by the New York band Warzone. It was entitled The Lower East Side Crew EP and, in many ways, was the embodiment of both the scene and the label. It didn’t start out that way; like most independent entities Revelation came about organically with no set plan or design.

“Ray (Cappo) knew Raybeez and Warzone, got to be friends with them, and then introduced me to them.” Raybeez took over from there; delivering a finished recording for Jordan and Cappo to press and distribute. As Cooper describes; “it all went pretty smoothly because Raybeez was pretty focused. When he decided to do something he made it happen. He gave us everything we needed to get it done.” When asked about it today, Jordan has trouble remembering if the original recordings were a demo, or a practice tape, or something the band recorded specifically for he and Cappo to put out, but he recalls: “once we ran out of (the original Lower East Side Crew EPs) Raybeez said ‘don’t make any more, we’re going to re-record it.’”

Ray "Raybeez" Barbieri

Everything came together around that record. The famous Revelation logo (designed by Alex brown of Side By Side and Gorilla Biscuits with input from Cappo, and inspired, in part, by the logo of the old Dangerhouse Records) was selected; even the name (again, Cappo’s. The original intent was to name the label Schism Records) was portentous. The cover art for The Lower East Side Crew was simple and stark (a grainy, black and white photo which shows the band on a stage performing; the viewer’s eye is focused on iconic singer Raybeez who is postured in Hardcore’s most perfect setting: the live show) and it spoke volumes about the music before a note was even heard. That picture managed to capture a passion that was the cornerstone of the scene. The music was raw; it was a ragged mixture of the Oi and Punk roots that had fueled New York Hardcore before it had a definite formula. The EP’s layout and design followed and helped ingrain the blueprint for how Hardcore 7”s should look and feel. About three thousand were pressed before the end of the run and it was never re-released. It was destined to be a collectible. Encapsulated on two small sides of vinyl were seven songs of blistering Youth Crew anthems with Utopia-craving titles like “Always-A Friend for Life,” “Under 18” and the often-covered Hardcore staple “We’re the Crew.” The inside of the record was full of information; an extended “thanks” list that reads like a fantasy roster of all-star Hardcore giants, pictures of friends and gigs, and a curious plea for trades. While trading for records wasn’t new to the underground music scene, the stuff that Cooper and Cappo were willing to accept in return was: they wanted toys. They would trade the Warzone EP for old G.I. Joe, Batman, and Planet of the Apes action figures.

“That was all Ray. After he moved to New York he found that store Love Saves the Day and when he saw all those old lunch boxes he remembered his childhood toys and wanted to get them again. As a matter of fact, when Ray had kids a few years ago I gave him most of the G.I. Joes.” So they sent the word out: toys for tunes and, according to Jordan, they got a lot of trades.

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