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Jordan Cooper Interview:
The History of Revelation Records, and How One Label Changed American Hardcore


Jordan Cooper: The Jersey Beat Interview Part 2


Meanwhile, the scene that had begun as a sloppy, nihilistic antidote to the flaccid sound of pop music was changing in many ways. The sound was different; Hardcore took the Minor Threat-driven concept of speed and added a thicker, almost metal edge to it, while, at the same time, preserving the heavier breakdown and stomp parts that were the foundation of Hardcore’s sound. It incorporated a lot of the English Oi sound and theory; it embraced cultures and sounds like Reggae (check out Underdog’s “Mass Movement”) and the two-toned traditions of Ska. The look changed as well; what had once been a fashion dominated by mohawks, leather jackets and heavy engineer boots was being replaced by what came to be known as the “Youth Crew” look: sneakers, windbreakers, Champion hoodies and baggy shorts. It was style that was heavily influenced by (and liberally borrowed from) both Skate and Hip Hop culture. More often than not haircuts were short; either completely shaved (which was very radical for a time period better known for teased-out “Metal” hair) or, sometimes, almost military-like flat tops. Tattoos were a huge part of Hardcore culture as well and it was common for Hardcore kids to wear their allegiances on their skin. They were willing to bleed and scar for their devotion.


Inside Rev HQ

“One thing I liked about Hardcore was that appearance didn't matter,” remembers Cooper. “You could wear whatever you felt comfortable wearing. Punks had a look, but Hardcore kids really didn't. There were Hardcore kids with mohawks, shaved heads, long hair, regular hair, punk hair. I think the whole “Youth Crew” look got started by kids looking at bands like Minor Threat, SSD, DYS and seeing a sort of clean-cut-but-still-Punk look and trying to refine that. I don't personally know because I don’t think I consciously followed anything like that.” Fashion was only a small part of the scene and Hardcore, almost by definition, eschewed fashion and the superficiality that goes with it. If anything, what became known as “Hardcore fashion” was born more out of necessity than a conscious desire to cultivate a “look.” Hardcore shows were very athletic events. Have you ever tried to back-flip off a six foot high stage wearing five pounds of leather, denim jeans that were skin tight, and heavy biker boots with chains wrapped around them?

Revelation was on the cusp of this revolution, both in music and style. While the Warzone record launched the label, it would take a couple more releases to really solidify its identity. The second Revelation record, a compilation of NYHC bands that was designed and put together by Cappo, showcased some of the best of the CBGB’s Sunday matinee stalwarts. Several bands who later went on to represent the best that Hardcore had to offer were featured on this first 7” compilation titled New York City Hardcore: Together. Classic groups like Gorilla Biscuits, Bold, Side By Side, Supertouch and Sick of it All made their first Revelation appearances on this record. It was also the first time Youth of Today appeared on a Revelation release.
“Ray was trying to get behind the idea of unity and have a bunch of different bands on one record. That’s why he picked the name of the 7”: Together, which shortly thereafter also became the name and idea behind a Youth of Today song.”

Again, the connections came from Ray. With his high profile as the leader of Youth of Today and his position as the unofficial spokesperson for what was being called the “second wave of Straight Edge” it was easy. He moved within a community that was very close-knit and familiar. This had a huge impact on the overall sound that Revelation would become known for, as evidenced on Together. Unity was the theme and the sounding call for a generation. The seven bands that appeared on the record all sounded the same; and it was little wonder: the scene was tiny and the pool of musicians was miniscule. It was a small, incestuous circle that made a tight, similar noise, and it made for a powerful connection between label and sound. Not only did the Together EP help establish Revelation as a label, it made them a recognizable brand.

After the Together record the influence of Revelation fanned out through New York’s scene. Jordan and Ray got together with NYHC kingpins Sick of It All, who were already scene veterans and known for their intensely volatile live shows throughout the city. It was a big stepping stone in the journey from putting out friends’ records to becoming a legitimate label.

“I don’t exactly remember this but, according to Lou (Koller, singer for Sick of It All) we were talking outside on the steps of the Norwalk Anthrax and he says that I asked them if they wanted to do a record. As I remember it Ray asked them, so who knows?” It was a casual, inauspicious meeting that proved to be a pivotal moment in the life of Revelation. Though Sick of It All only released one record on Rev it was an integral part of the label’s beginning.

Sick of it All’s self-titled debut is still considered a classic. It represented an expansion of Revelation’s personality. While the rest of the roster was comprised (for the most part) of Straight-Edge bands who wrote clear-headed lyrics about honesty, integrity and sobriety, Sick of It All had a different feel. They were darker, more introspective, and not at all the finger-pointing accusers that Straight Edge music had seen over the years. They weren’t at odds with the Straight Edge philosophy; they were just trying to do something different. They even made a point to write the lyric “Straight Edge or not, it don’t matter to me. You can be what you want to be…” It was a significant line if only to show the inclusionary practices of a scene that whose hallmarks were friendship and respect. The same went for Revelation; the only requirement for a band to be Rev-worthy was its ability to throw down. Politics and philosophy, while certainly important ideals, were never the main focus of what these guys set out to do: the music was. As far as being a “Straight Edge” label, it was more of a case of association than intent.


Quicksand - Photo by Shawn Scallen

“Ray and Youth of Today were a big part of the Straight Edge scene, so his involvement with the label made that connection. I never felt any responsibility, really, other than to try to treat the subject fairly when asked about it. Ray had been pushing Straight Edge since ’85 and a lot of Straight Edge bands started after Youth of Today really started pushing the idea. I don’t really think of the era as the ‘revival’ of Straight Edge; I think of it as the congealing of Straight Edge as an identity. It started out as just an idea; a way to get away from a lot of the stuff that was going on with Punks in the early 80’s. I think Youth of Today was part of the group of people who liked it and thought it was a good thing to identify with. Ray was Straight Edge, Porcell and all his friends were Straight Edge and some of that just rubbed off on Revelation.”
Revelation soon established itself as an independent force and a musical barometer of the NYHC scene. It was only a matter of time before the releases began to come out regularly and the label was firmly entrenched in the culture it was celebrating.

“I think a lot of small labels transition from just doing one or two releases into a snowball effect where more just keep coming. That’s pretty much what happened for Revelation. Friends’ bands kept doing stuff and we kept asking if we could release it.” The momentum and the mounting responsibilities also meant that Jordan’s life in music was changing.

“I loved the music but being involved with the label took a lot of my attention away from the music for music’s sake. I started worrying about things like getting lyrics sheets printed, making t-shirts and all that stuff. The shows almost became distractions; at every show I had to talk about logistics with bands. I remember the shows being big; the Anthrax was doing amazing shows back then, every weekend was packed, and I would help the bands sell their shirts and records and stuff.”

In 1988 Hardcore really exploded. There was a proliferation of new bands appearing and thriving due to a passionate audience and an intensely supportive word-of-mouth network. For Cooper (and almost all of the bands in the scene) that network was crucial.

“That's how all the bands toured back in the 80s. Ray knew guys in New York and Rhode Island who knew people in Massachusetts, Nevada, California, and so on, and they would set up shows for each others' bands. I think Sean Stern or Ian MacKaye talked about it in Another State of Mind pretty accurately. Punks and Hardcore kids formed a network and kept in touch; they traded tapes and records and helped each other set up shows and tours. They distributed ‘zines and records and got places to stay if you wanted to move or whatever.” The shows were what spurred the legends and venues like CBGB’s in New York, City Gardens in Trenton NJ, and Club Pizazz in Philadelphia were what helped keep the scene going. Without places to play (and a strict “all-ages” policy) a lot of these bands would have died and the scene would have been little more than a footnote. With these outlets and many more popping up all the time, the scene was thriving. Revelation was not the only label in the game and New York wasn’t the only place for Hardcore. New York was, however, the most notorious place (deserved or not) for rough crowds and cataclysmic brawls. As with the Punk that had come before, the Hardcore scene was marked by violence. Gigs sometimes turned into riots that ended shows and often brought police. Even bands that spoke of unity and tolerance would look out onto the dance floors and see scuffles. Sometimes the violence got out of hand.

“I think, at least in NY, the fights with neighborhood gangs and some of the other violence wasn't really visible to me. For me the main rough aspect of Hardcore was going to New York and having to dealing with some of the lower east side neighborhoods themselves. There was a lot of poverty and quite a bit of drug selling and buying going on, and there's always the tension of potential violence or harassment in those kinds of areas. At CB's or the Pyramid or any of the other clubs and record stores I felt pretty safe. By the end of the 80s a lot of that area was already starting to go upscale, so a lot of that was changing anyway.

“The pit was always a place where you might get some pain or bruises, but usually nothing major or intentional unless there were some dicks in there - which I guess was common enough. I usually didn't get near the pit at the bigger shows for that reason; there were always some people who thought the point was to see what kind of punches or kicks you could get away with throwing. As far as fights go, I really don't remember any particular fights. I don't think there was ever a single fight at the Stamford Anthrax that I saw. In Norwalk there were probably some fights that came from dancing related scuffles, but to me it never seemed like that big of a deal. I don't think anyone ever really got hurt there. I know there have been people who have gotten seriously injured at bigger venues from jumping off a stage or getting jumped on from the stage, so that's really the worst thing I remember happening. The other thing that happened occasionally at crossover-type Metal shows was groups of posers looking for other people who they themselves deemed as posers to gang up on. I remember one Danzig show at the Ritz where this group of kids I'd never seen before were just running through the crowd picking out easy-looking, solitary targets, and pounding on them. I'm pretty sure Raybeez had most of them thrown out before the second band played, though.”

Click here for part 3

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